Synthetic data
All sessions

s-0613

Simulated shopper

Oct 23, 2026, 4:17 AM UTC · mobile · email · Emberline 20°F Down Bag · 11 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 259sSize guide · Talus TrailOpened the size guideFit 45%
  3. 31m 26sViewed Emberline 20°FViewed a product pageFit 36%
  4. 41m 55sSearch “merino”Searched the catalogNo clear doubt 52%
  5. 52m 28sExpanded returns · Emberline 20°FExpanded returns policyNo clear doubt 44%
  6. 63m 07sOpened reviews · Emberline 20°FOpened reviewsFit 68%
  7. 73m 40sDelivery check · ZIP 70455Checked delivery date by ZIPDelivery 46%
  8. 84m 02sDelivery check · ZIP 45232Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  9. 94m 27sDelivery check · ZIP 12933Checked delivery date by ZIPDelivery 99%
  10. 104m 50sAdded to cart · Emberline 20°FAdded to cartDelivery 99%
  11. 5m 14sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.