Synthetic data
All sessions

s-0614

Simulated shopper

Oct 25, 2026, 7:29 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Merino 200Viewed a product pageFit 22%
  2. 231sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 337sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 94%
  4. 459sImage 1 · Merino 200Viewed a product imageDurability 89%
  5. 51m 06sSearch “long lasting base layer”Searched for sizing / fitDurability 97%
  6. 61m 12sExpanded materials · Merino 200Expanded materialsDurability 99%
  7. 71m 52sSize guide · Merino 200Opened the size guideDurability 98%
  8. 82m 13sExpanded materials · Merino 200Expanded materialsDurability >99%
  9. 2m 29sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Expanded warranty15.6×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.