Synthetic data
All sessions

s-0615

Simulated shopper

Oct 25, 2026, 8:45 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn MidViewed a product pageFit 27%
  2. 246sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 359sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 35sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 52m 00sImage 1 · Cairn MidViewed a product imageFit 99%
  6. 62m 40sImage 2 · Cairn MidViewed a product imageFit >99%
  7. 73m 17sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 83m 55sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 94m 06sDelivery check · ZIP 48852Checked delivery date by ZIPFit >99%
  10. 104m 21sViewed Kettle TiViewed a product pageFit >99%
  11. 114m 31sExpanded returns · Kettle TiExpanded returns policyFit >99%
  12. 124m 54sExpanded returns · Kettle TiExpanded returns policyFit >99%
  13. 135m 06sImage 3 · Kettle TiViewed a product imageFit >99%
  14. 5m 14sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×21.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.