All sessions
s-0616
Simulated shopperOct 31, 2026, 10:45 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 13sSearch “jacket”Searched the catalogNo clear doubt 32%
- 223sViewed Cairn MidViewed a product pageNo clear doubt 39%
- 335sImage 1 · Cairn MidViewed a product imageNo clear doubt 59%
- 41m 01sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 66%
- 1m 07sLeft the store
Final guess
No clear doubt66%
Fit
6%
Suitability
16%
Durability
1%
Value
1%
Delivery
2%
Choice
8%
No clear doubt
66%
Why no clear doubthow much likelier
- Searched the catalog2.9×
- Viewed a product image2.3×
- Viewed a product page1.7×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.