Synthetic data
All sessions

s-0617

Simulated shopper

Oct 22, 2026, 4:29 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 18sViewed Merino 200Viewed a product pageNo clear doubt 47%
  4. 41m 29sViewed Squall 2.5LViewed a product pageNo clear doubt 59%
  5. 51m 46sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 41%
  6. 2m 13sLeft the store

Final guess

No clear doubt41%
Fit
4%
Suitability
14%
Durability
5%
Value
18%
Delivery
4%
Choice
14%
No clear doubt
41%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.