Synthetic data
All sessions

s-0620

Simulated shopper

Nov 1, 2026, 11:53 AM UTC · desktop · paid social · Talus Trail Runner · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 211sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 318sSorted: ratingRe-sorted the catalogNo clear doubt 65%
  4. 457sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 61%
  5. 51m 19sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 55%
  6. 61m 25sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 82%
  7. 71m 41sOpened comparisonOpened the comparisonChoice >99%
  8. 81m 46sCompare + Cairn MidAdded a product to compareChoice >99%
  9. 92m 23sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 102m 46sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 09sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 123m 19sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 133m 56sImage 1 · Talus TrailViewed a product imageChoice >99%
  14. 144m 05sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  15. 4m 33sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×68.6×
  • Returned to a product viewed earlier ×422.8×
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.