Synthetic data
All sessions

s-0621

Simulated shopper

Nov 1, 2026, 8:31 PM UTC · mobile · organic · Emberline 20°F Down Bag · 14 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 258sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 63%
  3. 31m 28sAdded to cart · Emberline 20°FAdded to cartDelivery 63%
  4. 41m 57sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 85%
  5. 52m 27sDelivery check · ZIP 83513Checked delivery date by ZIPDelivery 99%
  6. 62m 39sBrowsed catalogBrowsed the catalogDelivery 99%
  7. 72m 53sImage 1 · Emberline 20°FViewed a product imageDelivery 98%
  8. 83m 08sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  9. 93m 14sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
  10. 103m 37sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 113m 59sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  12. 124m 30sBrowsed catalogBrowsed the catalogDelivery >99%
  13. 134m 35sExpanded returns · Emberline 20°FExpanded returns policyDelivery >99%
  14. 5m 02sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.