Synthetic data
All sessions

s-0622

Simulated shopper

Oct 31, 2026, 2:09 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn MidViewed a product pageFit 27%
  2. 232sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 10sSorted: price ascSorted by lowest priceValue 52%
  4. 41m 39sOpened reviews · Cairn MidOpened reviewsValue 63%
  5. 51m 45sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 80%
  6. 61m 59sSize 9 · Cairn MidSelected a sizeFit 98%
  7. 72m 21sSize guide · Cairn MidOpened the size guideFit >99%
  8. 82m 48sAdded to cart · Cairn MidAdded to cartFit >99%
  9. 3m 02sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.