Synthetic data
All sessions

s-0623

Simulated shopper

Nov 1, 2026, 1:35 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 248sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 16sExpanded returns · Cairn MidExpanded returns policyFit 37%
  4. 41m 38sOpened reviews · Cairn MidOpened reviewsFit 56%
  5. 51m 57sOpened reviews · Cairn MidOpened reviewsFit 66%
  6. 62m 21sReviews filtered: fitFiltered reviews by fitFit 97%
  7. 72m 57sOpened reviews · Cairn MidOpened reviewsFit 98%
  8. 83m 04sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  9. 93m 11sSize 10 · Cairn MidSelected a sizeFit >99%
  10. 103m 26sDelivery check · ZIP 84993Checked delivery date by ZIPFit >99%
  11. 113m 46sViewed Talus TrailViewed a product pageFit >99%
  12. 124m 13sSize 10 · Talus TrailSelected a sizeFit >99%
  13. 134m 53sImage 1 · Talus TrailViewed a product imageFit >99%
  14. 145m 28sSize 10.5 · Talus TrailChanged size selectionFit >99%
  15. 155m 44sAdded to cart · Cairn MidAdded to cartFit >99%
  16. 5m 53sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size ×212.4×
  • Changed size selection106.9×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.