Synthetic data
All sessions

s-0624

Simulated shopper

Oct 21, 2026, 11:43 PM UTC · mobile · email · Emberline 20°F Down Bag · 10 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 216sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 319sSorted: price ascSorted by lowest priceValue 60%
  4. 434sAdded to cart · Emberline 20°FAdded to cartValue 60%
  5. 541sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  6. 654sBrowsed catalogBrowsed the catalogValue 91%
  7. 71m 05sSize guide · Emberline 20°FOpened the size guideValue 82%
  8. 81m 14sOpened reviews · Emberline 20°FOpened reviewsValue 88%
  9. 91m 22sReviews filtered: valueFiltered reviews by valueValue 99%
  10. 1m 47sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.