Synthetic data
All sessions

s-0625

Simulated shopper

Oct 31, 2026, 9:14 PM UTC · desktop · organic · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 248sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  3. 31m 00sBrowsed catalogBrowsed the catalogChoice 73%
  4. 41m 23sImage 1 · Ridgeback 38LViewed a product imageChoice 48%
  5. 51m 39sOpened reviews · Ridgeback 38LOpened reviewsChoice 41%
  6. 61m 52sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 69%
  7. 72m 06sOpened comparisonOpened the comparisonChoice 85%
  8. 82m 36sSearch “jacket”Searched the catalogChoice 83%
  9. 2m 42sLeft the store

Final guess

Choice83%
Fit
1%
Suitability
<1%
Durability
<1%
Value
10%
Delivery
<1%
Choice
83%
No clear doubt
6%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.