Synthetic data
All sessions

s-0626

Simulated shopper

Oct 29, 2026, 4:17 AM UTC · mobile · organic · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 09sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 41m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability 93%
  5. 52m 20sBrowsed catalogBrowsed the catalogSuitability 90%
  6. 62m 52sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability 98%
  7. 73m 03sOpened reviews · Ridgeback 48LOpened reviewsSuitability 99%
  8. 83m 28sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  9. 93m 53sExpanded shipping · Ridgeback 48LExpanded shipping infoSuitability 99%
  10. 104m 31sImage 1 · Ridgeback 48LViewed a product imageSuitability 99%
  11. 4m 37sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.