Synthetic data
All sessions

s-0627

Simulated shopper

Oct 23, 2026, 6:37 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 18 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 253sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 26sBrowsed catalogBrowsed the catalogValue 30%
  4. 41m 52sOpened reviews · Squall 2.5LOpened reviewsSuitability 38%
  5. 52m 26sReviews filtered: valueFiltered reviews by valueValue 88%
  6. 62m 47sOpened comparisonOpened the comparison→ the store shows Value Breakdown hereValue 79%
  7. 73m 03sExpanded returns · Squall 2.5LExpanded returns policyValue 64%
  8. 83m 31sCompare + Squall 2.5LAdded a product to compareChoice 50%
  9. 94m 07sCompare + Squall ProAdded a product to compareChoice 81%
  10. 104m 46sCompare + Squall 2.5LAdded a product to compareChoice 95%
  11. 114m 54sCompare + Squall ProAdded a product to compareChoice 99%
  12. 125m 18sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  13. 135m 49sOpened comparisonOpened the comparisonChoice >99%
  14. 146m 12sOpened comparisonOpened the comparisonChoice >99%
  15. 156m 41sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  16. 166m 49sViewed cartViewed cart (saw shipping cost)Choice >99%
  17. 177m 09sCheckout startedStarted checkoutChoice >99%
  18. 7m 14sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.