Synthetic data
All sessions

s-0628

Simulated shopper

Oct 22, 2026, 10:44 AM UTC · mobile · email · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 253sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 31m 01sImage 1 · Lumen 400Viewed a product imageNo clear doubt 50%
  4. 41m 37sBrowsed catalogBrowsed the catalogNo clear doubt 72%
  5. 52m 12sExpanded materials · Lumen 400Expanded materialsNo clear doubt 66%
  6. 62m 41sOpened reviews · Lumen 400Opened reviews→ the store shows Built-For Answer hereSuitability 61%
  7. 73m 04sExpanded materials · Lumen 400Expanded materialsSuitability 61%
  8. 83m 18sAdded to cart · Lumen 400Added to cartSuitability 61%
  9. 3m 26sLeft the store

Final guess

Suitability61%
Fit
<1%
Suitability
61%
Durability
17%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
22%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Expanded materials ×21.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.