Synthetic data
All sessions

s-0629

Simulated shopper

Oct 28, 2026, 10:39 PM UTC · desktop · organic · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 251sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 21sImage 1 · Talus TrailViewed a product imageSuitability 59%
  4. 41m 51sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 98%
  5. 52m 05sBrowsed catalogBrowsed the catalogSuitability 96%
  6. 2m 33sLeft the store

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.