Synthetic data
All sessions

s-0630

Simulated shopper

Oct 29, 2026, 3:46 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn LowViewed a product pageChoice 31%
  2. 239sSearch “tent”Searched the catalogNo clear doubt 41%
  3. 351sImage 1 · Cairn LowViewed a product imageNo clear doubt 62%
  4. 41m 20sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 61%
  5. 51m 37sSize guide · Cairn LowOpened the size guideFit 59%
  6. 62m 08sSorted: featuredRe-sorted the catalogNo clear doubt 67%
  7. 72m 24sBrowsed catalogBrowsed the catalogNo clear doubt 85%
  8. 82m 55sOpened reviews · Cairn LowOpened reviewsNo clear doubt 61%
  9. 93m 31sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  10. 103m 36sSize guide · Cairn LowRe-opened the size guideFit >99%
  11. 113m 39sSize guide · Cairn LowRe-opened the size guideFit >99%
  12. 124m 14sSize 10.5 · Cairn LowSelected a sizeFit >99%
  13. 134m 43sOpened reviews · Cairn LowOpened reviewsFit >99%
  14. 144m 58sAdded to cart · Cairn LowAdded to cartFit >99%
  15. 5m 25sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.