All sessions
s-0631
Simulated shopperOct 23, 2026, 9:31 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 243sViewed Merino 200Viewed a product pageNo clear doubt 36%
- 357sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
- 41m 21sOpened reviews · Merino 200Opened reviewsNo clear doubt 30%
- 51m 53sReviews filtered: fitFiltered reviews by fitFit 90%
- 62m 23sSearch “boot sizing”Searched for sizing / fit→ the store shows Fit Confidence hereFit 97%
- 72m 41sSearch “pack torso size”Searched for sizing / fitFit 99%
- 2m 59sLeft the store
Final guess
Fit99%
Fit
99%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Searched for sizing / fit ×29.3×
- Filtered reviews by fit24.4×
- Opened reviews1.4×
- Viewed a product image1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.