Synthetic data
All sessions

s-0632

Simulated shopper

Oct 29, 2026, 2:12 PM UTC · desktop · search ads · Ridgeback 38L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 258sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 31m 05sExpanded shipping · Ridgeback 38LExpanded shipping infoNo clear doubt 42%
  4. 41m 37sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 67%
  5. 51m 49sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 84%
  6. 62m 10sImage 3 · Ridgeback 38LViewed a product imageNo clear doubt 92%
  7. 2m 35sLeft the store

Final guess

No clear doubt92%
Fit
2%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
3%
Choice
1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.