Synthetic data
All sessions

s-0633

Simulated shopper

Oct 27, 2026, 7:29 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 356sAdded to cart · Merino 200Added to cartNo clear doubt 36%
  4. 41m 30sViewed cartViewed cart (saw shipping cost)Value 57%
  5. 51m 34sRemoved from cart · Merino 200Removed from cart→ the store shows Value Breakdown hereValue 98%
  6. 62m 02sOpened reviews · Merino 200Opened reviewsValue 98%
  7. 72m 20sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 41sOpened reviews · Merino 200Opened reviewsValue >99%
  9. 92m 57sReviews filtered: fitFiltered reviews by fitValue 99%
  10. 103m 07sImage 1 · Merino 200Viewed a product imageValue 99%
  11. 113m 18sViewed Talus TrailViewed a product pageValue 99%
  12. 123m 30sExpanded returns · Talus TrailExpanded returns policyValue 91%
  13. 3m 39sLeft the store

Final guess

Value91%
Fit
7%
Suitability
<1%
Durability
1%
Value
91%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.