Synthetic data
All sessions

s-0634

Simulated shopper

Oct 27, 2026, 3:24 AM UTC · desktop · search ads · Lumen 400 Headlamp · 10 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 01sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
  3. 31m 13sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  4. 41m 27sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability 83%
  5. 51m 46sOpened reviews · Lumen 400Opened reviewsDurability 93%
  6. 61m 58sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  7. 72m 14sBrowsed catalogBrowsed the catalogDurability >99%
  8. 82m 34sSorted: price ascSorted by lowest priceDurability >99%
  9. 92m 49sExpanded materials · Lumen 400Expanded materialsDurability >99%
  10. 3m 06sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.