Synthetic data
All sessions

s-0635

Simulated shopper

Oct 24, 2026, 11:02 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 356sSearch “boots”Searched the catalogNo clear doubt 63%
  4. 41m 33sSearch “headlamp”Searched the catalogNo clear doubt 84%
  5. 51m 53sViewed Cairn MidViewed a product page · Switched to a similar productNo clear doubt 71%
  6. 2m 21sLeft the store

Final guess

No clear doubt71%
Fit
1%
Suitability
<1%
Durability
<1%
Value
3%
Delivery
1%
Choice
23%
No clear doubt
71%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.