All sessions
s-0636
Simulated shopperOct 24, 2026, 8:16 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 13sViewed Merino 200Viewed a product pageFit 22%
- 238sSize guide · Merino 200Opened the size guideFit 68%
- 31m 11sExpanded warranty · Merino 200Expanded warrantyDurability 59%
- 41m 33sBrowsed catalogBrowsed the catalogDurability 44%
- 2m 01sLeft the store
Final guess
Durability44%
Fit
13%
Suitability
1%
Durability
44%
Value
2%
Delivery
1%
Choice
<1%
No clear doubt
39%
Why durabilityhow much likelier
- Expanded warranty15.6×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.