Synthetic data
All sessions

s-0638

Simulated shopper

Oct 24, 2026, 1:19 PM UTC · mobile · organic · Lumen 400 Headlamp · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 221sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 340sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 64%
  4. 41m 11sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 37%
  5. 51m 28sReviews filtered: fitFiltered reviews by fitFit 93%
  6. 61m 59sViewed Lumen 400Viewed a product pageFit 91%
  7. 72m 06sImage 2 · Lumen 400Viewed a product imageFit 91%
  8. 82m 44sImage 3 · Lumen 400Viewed a product imageFit 88%
  9. 92m 54sSearch “does it run small”Searched for sizing / fit→ the store shows Fit Confidence hereFit 99%
  10. 103m 01sExpanded returns · Lumen 400Expanded returns policyFit 99%
  11. 113m 29sExpanded returns · Lumen 400Expanded returns policyFit 96%
  12. 3m 47sLeft the store

Final guess

Fit96%
Fit
96%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Searched for sizing / fit9.3×
  • Expanded returns policy ×22.3×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.