Synthetic data
All sessions

s-0639

Simulated shopper

Oct 26, 2026, 2:16 PM UTC · desktop · organic · Ridgeback 48L Pack · 17 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 245sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 02sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 75%
  4. 41m 38sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  5. 52m 02sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 62m 30sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  7. 73m 03sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  8. 83m 29sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 51sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  10. 104m 09sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  11. 114m 12sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  12. 124m 26sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  13. 135m 01sOpened comparisonOpened the comparisonChoice >99%
  14. 145m 16sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  15. 155m 24sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 165m 47sCheckout startedStarted checkoutChoice >99%
  17. 6m 11sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.