Synthetic data
All sessions

s-0640

Simulated shopper

Nov 1, 2026, 8:06 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 219sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 337sOpened comparisonOpened the comparisonChoice 93%
  4. 442sOpened reviews · Cairn LowOpened reviewsChoice 85%
  5. 545sOpened reviews · Cairn LowOpened reviewsChoice 68%
  6. 656sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 96%
  7. 71m 12sExpanded specs · Cairn MidExpanded technical specsChoice 98%
  8. 81m 23sCompare + Cairn MidAdded a product to compareChoice >99%
  9. 91m 39sCompare + Talus TrailAdded a product to compareChoice >99%
  10. 101m 54sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 2m 11sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.