Synthetic data
All sessions

s-0642

Simulated shopper

Oct 23, 2026, 7:27 PM UTC · mobile · email · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn MidViewed a product pageFit 27%
  2. 241sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 359sSorted: price ascSorted by lowest priceValue 52%
  4. 41m 32sSearch “long lasting base layer”Searched for sizing / fitFit 58%
  5. 52m 06sViewed Ridgeback 38LViewed a product pageFit 49%
  6. 62m 19sOpened reviews · Ridgeback 38LOpened reviews→ the store shows Fit Confidence hereFit 60%
  7. 72m 33sReviews filtered: suitabilityFiltered reviews by performanceFit 46%
  8. 82m 44sViewed Driftwood 2PViewed a product pageFit 43%
  9. 93m 15sImage 1 · Driftwood 2PViewed a product imageFit 39%
  10. 103m 43sExpanded materials · Driftwood 2PExpanded materialsSuitability 39%
  11. 3m 47sLeft the store

Final guess

Suitability39%
Fit
18%
Suitability
39%
Durability
18%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
24%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.