Synthetic data
All sessions

s-0643

Simulated shopper

Oct 24, 2026, 7:07 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn MidViewed a product pageFit 27%
  2. 233sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 13sSearch “headlamp”Searched the catalogNo clear doubt 61%
  4. 41m 51sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 68%
  5. 52m 20sBrowsed catalogBrowsed the catalogNo clear doubt 85%
  6. 2m 44sLeft the store

Final guess

No clear doubt85%
Fit
1%
Suitability
1%
Durability
10%
Value
1%
Delivery
2%
Choice
<1%
No clear doubt
85%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.