Synthetic data
All sessions

s-0647

Simulated shopper

Oct 28, 2026, 9:40 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 234sViewed Merino 200Viewed a product pageNo clear doubt 41%
  3. 347sImage 1 · Merino 200Viewed a product imageNo clear doubt 52%
  4. 456sBrowsed catalogBrowsed the catalogNo clear doubt 73%
  5. 51m 20sSorted: price ascSorted by lowest priceNo clear doubt 76%
  6. 61m 46sOpened reviews · Merino 200Opened reviewsNo clear doubt 53%
  7. 72m 05sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 88%
  8. 82m 27sAdded to cart · Merino 200Added to cartValue 88%
  9. 92m 44sViewed cartViewed cart (saw shipping cost)Value 98%
  10. 102m 48sAdded to cart · Merino 200Added to cartValue 98%
  11. 113m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 18sRemoved from cart · Merino 200Removed from cartValue >99%
  13. 133m 21sViewed Emberline 20°FViewed a product pageValue >99%
  14. 143m 49sImage 2 · Emberline 20°FViewed a product imageValue >99%
  15. 154m 12sBrowsed catalogBrowsed the catalogValue >99%
  16. 164m 22sSorted: price ascSorted by lowest priceValue >99%
  17. 174m 27sAdded to cart · Emberline 20°FAdded to cartValue >99%
  18. 184m 49sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 195m 06sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  20. 5m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.