Synthetic data
All sessions

s-0649

Simulated shopper

Oct 27, 2026, 10:58 AM UTC · mobile · search ads · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall ProViewed a product pageChoice 29%
  2. 244sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 09sBrowsed catalogBrowsed the catalogChoice 92%
  4. 41m 48sSorted: price ascSorted by lowest priceChoice 58%
  5. 52m 18sImage 1 · Squall ProViewed a product image→ the store shows Decision Helper hereChoice 65%
  6. 62m 44sOpened comparisonOpened the comparisonChoice 99%
  7. 72m 53sExpanded materials · Squall ProExpanded materialsChoice 97%
  8. 83m 02sImage 2 · Squall ProViewed a product imageChoice 95%
  9. 93m 16sSize guide · Squall ProOpened the size guideChoice 92%
  10. 3m 38sLeft the store

Final guess

Choice92%
Fit
1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
92%
No clear doubt
7%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.