Synthetic data
All sessions

s-0650

Simulated shopper

Oct 20, 2026, 9:47 PM UTC · desktop · paid social · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 243sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 22sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 27%
  4. 42m 00sReviews filtered: suitabilityFiltered reviews by performanceSuitability 93%
  5. 52m 18sAdded to cart · Driftwood 2PAdded to cartSuitability 93%
  6. 62m 27sCheckout startedStarted checkoutSuitability 93%
  7. 73m 07sOpened reviews · Driftwood 2POpened reviewsSuitability 96%
  8. 83m 31sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 93m 59sImage 1 · Driftwood 2PViewed a product imageSuitability >99%
  10. 4m 22sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.