Synthetic data
All sessions

s-0653

Simulated shopper

Oct 22, 2026, 4:31 PM UTC · mobile · email · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn LowViewed a product pageChoice 31%
  2. 231sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 31m 07sSorted: price ascSorted by lowest priceValue 59%
  4. 41m 22sCompare + Cairn LowAdded a product to compare→ the store shows Value Breakdown hereValue 73%
  5. 52m 01sCompare + Talus TrailAdded a product to compareChoice 57%
  6. 62m 12sAdded to cart · Cairn LowAdded to cartChoice 57%
  7. 72m 49sViewed cartViewed cart (saw shipping cost)Value 85%
  8. 83m 21sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 30sViewed Talus TrailViewed a product page · Switched to a similar productValue 97%
  10. 103m 50sSearch “squall vs squall pro”Searched to compare optionsChoice 62%
  11. 4m 07sLeft the store

Final guess

Choice62%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
38%
Delivery
<1%
Choice
62%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.