Synthetic data
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s-0655

Simulated shopper

Oct 23, 2026, 4:45 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 229sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 335sViewed Cairn LowViewed a product pageFit 26%
  4. 454sSearch “tent”Searched the catalogNo clear doubt 34%
  5. 51m 28sOpened reviews · Cairn LowOpened reviewsFit 34%
  6. 61m 34sExpanded specs · Cairn LowExpanded technical specsSuitability 57%
  7. 1m 50sLeft the store

Final guess

Suitability57%
Fit
10%
Suitability
57%
Durability
5%
Value
3%
Delivery
2%
Choice
7%
No clear doubt
16%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.