Synthetic data
All sessions

s-0656

Simulated shopper

Oct 20, 2026, 7:19 PM UTC · desktop · email · Merino 200 Base Layer Crew · 8 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Merino 200Viewed a product pageFit 22%
  2. 247sCompare + Merino 200Added a product to compareChoice 44%
  3. 31m 08sOpened reviews · Merino 200Opened reviewsValue 34%
  4. 41m 30sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 92%
  5. 51m 51sOpened reviews · Merino 200Opened reviewsValue 90%
  6. 62m 07sReviews filtered: valueFiltered reviews by valueValue 99%
  7. 72m 22sAdded to cart · Merino 200Added to cartValue 99%
  8. 2m 31sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.