Synthetic data
All sessions

s-0657

Simulated shopper

Oct 26, 2026, 3:49 AM UTC · mobile · search ads · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 231sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 01sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 32sDelivery check · ZIP 53270Checked delivery date by ZIPDelivery 48%
  5. 51m 35sExpanded warranty · Talus TrailExpanded warrantyNo clear doubt 56%
  6. 62m 04sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 74%
  7. 2m 30sLeft the store

Final guess

No clear doubt74%
Fit
<1%
Suitability
5%
Durability
7%
Value
<1%
Delivery
13%
Choice
<1%
No clear doubt
74%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.