Synthetic data
All sessions

s-0658

Simulated shopper

Oct 28, 2026, 1:53 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn LowViewed a product pageChoice 31%
  2. 227sExpanded specs · Cairn LowExpanded technical specsChoice 33%
  3. 344sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 64%
  4. 41m 01sViewed Talus TrailViewed a product page · Switched to a similar productChoice 81%
  5. 51m 37sCompare + Talus TrailAdded a product to compareChoice 98%
  6. 62m 01sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 72m 22sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 82m 34sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 93m 06sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 20sImage 1 · Talus TrailViewed a product imageChoice >99%
  11. 3m 50sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.