Synthetic data
All sessions

s-0661

Simulated shopper

Oct 27, 2026, 9:42 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 14 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 227sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 339sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 41%
  4. 41m 13sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 62%
  5. 51m 43sExpanded specs · Squall 2.5LExpanded technical specsSuitability 46%
  6. 62m 09sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 75%
  7. 72m 32sOpened reviews · Squall 2.5LOpened reviewsChoice 53%
  8. 83m 10sViewed Squall ProViewed a product page · Switched to a similar productChoice 96%
  9. 93m 44sOpened reviews · Squall ProOpened reviewsChoice 90%
  10. 103m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  11. 113m 57sAdded to cart · Squall 2.5LAdded to cartSuitability 95%
  12. 124m 13sViewed cartViewed cart (saw shipping cost)Suitability 96%
  13. 134m 39sCheckout startedStarted checkoutSuitability 96%
  14. 4m 49sPurchased

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
3%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.