Synthetic data
All sessions

s-0662

Simulated shopper

Oct 23, 2026, 3:16 PM UTC · desktop · organic · Driftwood 2P Tent · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 12sExpanded warranty · Kettle TiExpanded warrantyNo clear doubt 52%
  4. 41m 39sImage 1 · Kettle TiViewed a product imageNo clear doubt 72%
  5. 52m 01sBrowsed catalogBrowsed the catalogNo clear doubt 87%
  6. 62m 16sViewed Driftwood 2PViewed a product pageNo clear doubt 93%
  7. 72m 39sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 82%
  8. 82m 48sExpanded warranty · Driftwood 2PExpanded warrantyDurability 54%
  9. 93m 12sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability 91%
  10. 3m 23sLeft the store

Final guess

Durability91%
Fit
<1%
Suitability
<1%
Durability
91%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
9%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.