Synthetic data
All sessions

s-0663

Simulated shopper

Oct 30, 2026, 11:46 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 8 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 357sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
  4. 41m 21sViewed cartViewed cart (saw shipping cost)Value 59%
  5. 51m 53sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  6. 62m 31sBrowsed catalogBrowsed the catalogValue 98%
  7. 72m 50sViewed Talus TrailViewed a product page · Switched to a similar productValue 99%
  8. 3m 19sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.