Synthetic data
All sessions

s-0664

Simulated shopper

Oct 28, 2026, 1:47 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 15 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 44sViewed Emberline 20°FViewed a product pageNo clear doubt 44%
  4. 42m 13sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 26%
  5. 52m 45sReviews filtered: valueFiltered reviews by valueValue 81%
  6. 63m 21sAdded to cart · Emberline 20°FAdded to cartValue 81%
  7. 73m 34sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 95%
  8. 83m 40sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 52sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  10. 104m 12sExpanded returns · Emberline 20°FExpanded returns policyValue >99%
  11. 114m 33sImage 1 · Emberline 20°FViewed a product imageValue >99%
  12. 124m 38sViewed Kettle TiViewed a product pageValue >99%
  13. 134m 54sExpanded specs · Kettle TiExpanded technical specsValue >99%
  14. 145m 08sImage 2 · Kettle TiViewed a product imageValue >99%
  15. 5m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.