Synthetic data
All sessions

s-0665

Simulated shopper

Oct 21, 2026, 8:56 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 8 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 240sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 359sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 33sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 81%
  5. 52m 06sImage 1 · Cairn LowViewed a product imageValue 65%
  6. 62m 22sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 89%
  7. 72m 52sAdded to cart · Cairn MidAdded to cartChoice 89%
  8. 3m 08sLeft the store

Final guess

Choice89%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
11%
Delivery
<1%
Choice
89%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.