Synthetic data
All sessions

s-0667

Simulated shopper

Oct 20, 2026, 7:41 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 14 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 16sViewed Squall ProViewed a product pageChoice 30%
  3. 31m 48sViewed Talus TrailViewed a product pageNo clear doubt 39%
  4. 42m 10sSearch “waterproof jacket”Searched for a use-case or specSuitability 65%
  5. 52m 43sOpened reviews · Talus TrailOpened reviewsSuitability 86%
  6. 63m 14sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 73m 22sViewed Cairn LowViewed a product page · Switched to a similar productSuitability 99%
  8. 83m 40sImage 1 · Cairn LowViewed a product imageSuitability 99%
  9. 94m 04sImage 2 · Cairn LowViewed a product imageSuitability >99%
  10. 104m 10sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  11. 114m 16sViewed Cairn MidViewed a product page · Switched to a similar productSuitability 96%
  12. 124m 25sOpened reviews · Cairn MidOpened reviewsSuitability 99%
  13. 134m 41sAdded to cart · Cairn LowAdded to cartSuitability 99%
  14. 4m 45sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.