Synthetic data
All sessions

s-0669

Simulated shopper

Oct 20, 2026, 8:05 AM UTC · desktop · paid social · Ridgeback 48L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 239sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 347sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 59%
  4. 41m 09sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit 52%
  5. 51m 26sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  6. 61m 55sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 76%
  7. 72m 33sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 48%
  8. 83m 10sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  9. 93m 42sImage 3 · Ridgeback 48LViewed a product imageFit 98%
  10. 104m 12sImage 4 · Ridgeback 48LViewed a product image · Inspected 4+ images closelyFit 95%
  11. 114m 29sOpened reviews · Ridgeback 48LOpened reviewsFit 98%
  12. 125m 02sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 135m 25sImage 5 · Ridgeback 48LViewed a product imageFit >99%
  14. 145m 52sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  15. 156m 16sReviews filtered: fitFiltered reviews by fitFit >99%
  16. 6m 26sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Selected a size12.4×
  • Opened reviews ×31.4×
  • Inspected 4+ images closely1.9×
  • Viewed a product image ×51.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.