Synthetic data
All sessions

s-0670

Simulated shopper

Oct 29, 2026, 5:47 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 12 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 247sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 19sSize S · Squall 2.5LSelected a sizeNo clear doubt 46%
  4. 41m 52sSize guide · Squall 2.5LOpened the size guide→ the store shows Fit Confidence hereFit 70%
  5. 52m 24sSize guide · Squall 2.5LRe-opened the size guideFit >99%
  6. 62m 32sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  7. 72m 37sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  8. 82m 55sImage 1 · Squall 2.5LViewed a product imageFit >99%
  9. 93m 13sAdded to cart · Squall 2.5LAdded to cartFit >99%
  10. 103m 37sViewed cartViewed cart (saw shipping cost)Fit >99%
  11. 113m 52sCheckout startedStarted checkoutFit >99%
  12. 4m 07sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.