Synthetic data
All sessions

s-0674

Simulated shopper

Oct 28, 2026, 6:07 PM UTC · desktop · search ads · Driftwood 2P Tent · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 223sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 336sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 27%
  4. 459sReviews filtered: suitabilityFiltered reviews by performanceSuitability 93%
  5. 51m 36sImage 1 · Driftwood 2PViewed a product imageSuitability 94%
  6. 61m 57sImage 2 · Driftwood 2PViewed a product imageSuitability 94%
  7. 72m 03sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  8. 2m 28sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.