Synthetic data
All sessions

s-0675

Simulated shopper

Oct 31, 2026, 3:14 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 12sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 49sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 42m 03sViewed Cairn MidViewed a product page · Switched to a similar productChoice 53%
  5. 52m 07sOpened reviews · Cairn MidOpened reviewsValue 36%
  6. 62m 24sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 91%
  7. 72m 48sBrowsed catalogBrowsed the catalogValue 94%
  8. 83m 13sSorted: price ascSorted by lowest priceValue 99%
  9. 3m 34sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.