Synthetic data
All sessions

s-0676

Simulated shopper

Nov 1, 2026, 9:01 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 353sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 48%
  4. 41m 27sSearch “long lasting base layer”Searched for sizing / fitDurability 57%
  5. 51m 45sImage 1 · Squall 2.5LViewed a product imageDurability 43%
  6. 61m 57sOpened reviews · Squall 2.5LOpened reviews→ the store shows Durability Proof hereDurability 63%
  7. 72m 25sReviews filtered: durabilityFiltered reviews by durabilityDurability 99%
  8. 82m 40sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  9. 93m 11sExpanded specs · Squall 2.5LExpanded technical specsDurability 98%
  10. 103m 40sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  11. 114m 00sSorted: ratingRe-sorted the catalogDurability >99%
  12. 124m 26sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  13. 135m 04sViewed Driftwood 2PViewed a product pageDurability >99%
  14. 145m 15sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  15. 5m 40sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×
  • Expanded materials6.6×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.