Synthetic data
All sessions

s-0678

Simulated shopper

Oct 24, 2026, 1:27 AM UTC · mobile · paid social · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 10sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 25sDelivery check · ZIP 51424Checked delivery date by ZIPDelivery 62%
  4. 41m 50sViewed Talus TrailViewed a product pageDelivery 53%
  5. 52m 24sImage 1 · Talus TrailViewed a product imageNo clear doubt 60%
  6. 62m 38sOpened reviews · Talus TrailOpened reviewsNo clear doubt 42%
  7. 73m 18sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 61%
  8. 83m 56sDelivery check · ZIP 67329Checked delivery date by ZIPDelivery 85%
  9. 94m 14sExpanded shipping · Talus TrailExpanded shipping infoDelivery 99%
  10. 104m 54sDelivery check · ZIP 97777Checked delivery date by ZIPDelivery >99%
  11. 5m 10sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.