Synthetic data
All sessions

s-0679

Simulated shopper

Oct 26, 2026, 4:13 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 243sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 13sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 57%
  4. 41m 18sOpened comparisonOpened the comparisonChoice 90%
  5. 51m 53sExpanded returns · Squall 2.5LExpanded returns policyChoice 79%
  6. 1m 59sLeft the store

Final guess

Choice79%
Fit
3%
Suitability
2%
Durability
1%
Value
<1%
Delivery
<1%
Choice
79%
No clear doubt
15%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.