Synthetic data
All sessions

s-0680

Simulated shopper

Oct 31, 2026, 5:50 AM UTC · desktop · paid social · Talus Trail Runner · 19 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Talus TrailViewed a product pageChoice 23%
  2. 229sAdded to cart · Talus TrailAdded to cartChoice 23%
  3. 344sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 453sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 51m 19sExpanded specs · Talus TrailExpanded technical specsValue 89%
  6. 61m 49sExpanded specs · Talus TrailExpanded technical specsValue 56%
  7. 72m 16sImage 1 · Talus TrailViewed a product imageSuitability 57%
  8. 82m 32sOpened reviews · Talus TrailOpened reviewsSuitability 71%
  9. 92m 56sImage 2 · Talus TrailViewed a product imageSuitability 85%
  10. 103m 11sAdded to cart · Talus TrailAdded to cartSuitability 85%
  11. 113m 44sViewed cartViewed cart (saw shipping cost)Suitability 56%
  12. 124m 04sRemoved from cart · Talus TrailRemoved from cartValue 96%
  13. 134m 43sOpened reviews · Talus TrailOpened reviewsValue 94%
  14. 144m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability 85%
  15. 155m 12sCompare + Talus TrailAdded a product to compareSuitability 80%
  16. 165m 19sCompare + Cairn LowAdded a product to compareSuitability 73%
  17. 175m 47sViewed Cairn LowViewed a product page · Switched to a similar productValue 67%
  18. 186m 04sAdded to cart · Talus TrailAdded to cartValue 67%
  19. 6m 19sLeft the store

Final guess

Value67%
Fit
<1%
Suitability
32%
Durability
<1%
Value
67%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.