Synthetic data
All sessions

s-0683

Simulated shopper

Oct 22, 2026, 12:10 AM UTC · mobile · paid social · Lumen 400 Headlamp · 16 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 02sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 23sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 59%
  4. 41m 49sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 52%
  5. 52m 20sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 44%
  6. 62m 40sOpened reviews · Lumen 400Opened reviewsDurability 69%
  7. 73m 20sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 92%
  8. 83m 55sExpanded materials · Lumen 400Expanded materialsDurability 98%
  9. 94m 07sOpened reviews · Lumen 400Opened reviewsDurability >99%
  10. 104m 12sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 114m 48sSearch “warranty”Searched for durability / warrantyDurability >99%
  12. 124m 55sExpanded materials · Lumen 400Expanded materialsDurability >99%
  13. 135m 07sAdded to cart · Lumen 400Added to cartDurability >99%
  14. 145m 18sViewed cartViewed cart (saw shipping cost)Durability >99%
  15. 155m 42sCheckout startedStarted checkoutDurability >99%
  16. 5m 48sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.